When it comes to modern communication equipment, UK business end-users want practical features that they can apply, rather than shedloads of features they will never use.

As the costs and complexity of telecoms increases, Britain's money-conscious companies say they are not prepared to spend thousands of pounds for ‘nice-to-have' features that they will have no use for.

That's according to a poll of Liquid Voice call recording resellers across UK, who say that end-users are now tech-savvy enough to dismiss unwanted features in business applications.

"The market is moving more and more towards the ‘solutions sale' offering end-users applications that deliver business management' benefits," says Chris Berry, director of call recording vendor Liquid Voice. "But companies are no longer prepared to pay over-the-odds for a solution simply because it's the closest to matching their needs. UK boardrooms are increasingly refusing to pay for features they will never use.

"In today's business environment its vital to get the sale right first time. Trying to sell someone a whole car when all they want is a new tyre is a complete waste of time."