Liquid Voice: Riding the New Market Wave

In a world where hi-tech firms and their 'all-new' products appear to come and go overnight, Liquid Voice is a refreshing exception: an established, successful IT company that has created - and now rides - it's own unique area of a fast-growing market wave that is transforming the way the UK does business.

New laws, industry guidelines, EU legislation and increasing threat of legal action are forcing the need for sophisticated record-keeping tracking, analysis and management - key issues that affect all customer-facing companies, enterprises and authorities involved in any form of transaction. Also, the need to continually improve customer/transaction services and better measure/manage vital business and operational processes has created a double boost to growth, adding a range of additional drivers that are set to fuel future market expansion.

"The way that companies, authorities, institutions and organisations approach good governance, conduct and manage their business, is changing fast and it's companies like ourselves that are reflecting - and driving - change," says Chris Berry, Liquid Voice Business Development Director.

The integral need for Hi-Tech, IT-based solutions to today's complex business, legal and legislative challenges is fuelling the success of companies like Liquid Voice - especially when other providers and vendors get it so wrong.

“Liquid Voice was born out of pure frustration at the ridiculously high prices for over-complex, under-performing telephony solutions,” says Berry. "We saw an opportunity to create an all-signing, all-dancing product that is simple to sell, install and use and delivers the powerful functionality customers demand – and at a sensible price.

“Over and above an industry-leading product range, we owe our continuing success to our quality of service and our valued partners. The fact that Liquid Voice resellers are succeeding with our products against a backdrop of increasing demand proves the strength of our original vision and market predictions”.

Based in Leeds and operating nationally, the company's CTI, call recording and call management products are used and trusted daily by major corporations, local authorities, Government agencies, Call & Contact Centres, SME businesses, Banks, Financial Service Providers and Professional Services providers across the UK.

With over a decade’s experience in developing and taking to market industry-leading CTI products and comms-based business process solutions, the company’s founders have a track record of technical expertise, their commercial success based on a comprehensive knowledge of the customer environment.

“Our objective is to simplify computer telephony (CTI) applications and the inter-networking of voice and data, so that our solutions are more effective, easier to use and provide better value to customers.” says Chris Berry.

The company’s Vision and Commercial Objectives have to date been realized and achieved on all counts as the company has reported growth and profitability beyond expectations.

Liquid Voice is based in Leeds while the company’s footprint extends nationally. “We have been used to dealing with customers across the country for many years but have never been tempted to uproot from Leeds. As a regional centre of commerce, the city is a hub for business, commerce and industry".

Track record of success

The founding Directors have industry-leading expertise and a track record of success in the field of Computer Telephony Integration (CTI) and integrating with Customer Relationship Management (CRM) and Electronic Document Management (EDM) packages.

As two top tech and sales warriors at Civica UK Andrew Barrett and Chris Berry created and grew a new business unit within Civica that developed, sold and installed bespoke CTI solutions across the UK local authority and housing markets. “We started at the pit-face of the data and communications integration market, developed all-new products among the grass-roots of an all-new emerging market and over six years, from nothing, grew our business unit into a highly successful revenue sector,” says Berry.

CTI solutions the pair developed and took to market included Call Control, Screen-Popping, Back-Office Integration, ACD applications, Interactive Voice Response, software-based Call Recording, Lone Worker and Voicemail applications. They also developed a Management Information package (SAM) featuring a graphic wall display. “Our products and solutions integrated seamlessly with all major-brand telephone systems and back-office applications,” says Berry.

New market and product opportunities

As their experience and technical know-how grew, the young turks’ ambitions crystalised as they identified a series of new market and product opportunities.

“One of the things we experienced having gone into very large organizations and dealt with numerous telecoms suppliers and their products, was that systems being sold and installed were under-performing, overly-complex and overly-expensive.

“We saw an opportunity to create an all-signing, all-dancing product that is simple to sell, install and use and delivers the powerful functionality customers demand – at a sensible price.

“Civica UK have their own particular strategic objectives and market aspirations and we fully respect that“, says Berry. “Having proven the market for the products we developed at Civica and having identified exciting new opportunities around call recording, the time was right and we just had to go with our instinct– and Liquid Voice was born.

Proven specialists, proven products

“Years of direct experience in product development, in the boardroom and dealing with hundreds of major customers told us the market for our products was emerging – and growing – while a ‘Jedi-like’ gut-feeling told us to have confidence in our decision-making and take it all the way.

“We still work closely with and develop and maintain a range of products and CTI applications on behalf of Civica UK. This gives us very strong ongoing product development base in addition to Liquid Voice products. The relationship has grown to the point where Civica UK is now installing Liquid Voice products across its own customer base.

”Call Recording is our central focus. We are proven specialists with proven products that have successfully rode the new market wave from its birth. We’re excited by our success to date and the potential for significant future growth. The wave is growing bigger every month and we’re keen to evangelize the many market and sales opportunities that are available to resellers.

“Liquid Voice has proven products, a growing market, the vision, drive and experience to continue its trajectory of success.”